Celebrating self expression with a right hand ring
Rhys James
We often refer to the left hand as the relationship hand. Traditionally, this is because the left hand has been the one responsible for displaying a particular kind of precious object imbued with meaning and symbolism relating to love, commitment and relationships. I am of course, referring to diamond engagement rings, wedding rings, eternity rings and anniversary jewellery. In fact, historically it was believed that a connection existed between the ring finger of the left hand and the heart itself. It is the right hand however, that provides an opportunity to express other aspects of one’s personality.
"Women of the world unite, raise your right hand" has to be one of my favourite jewellery advertising slogans from the 1990's. When it launched, the original right hand ring campaign from De Beers was not just designed to increase diamond sales globally, it was created to promote personal empowerment and self-expression. Where the left hand was about the heart, the right hand was about the voice and hence, the expression of self. With the right hand ring, there are no rules, only possibilities!
It is certainly an area that we love to work with at Rhys James. Taking the time to sit down with a client and understand the importance of a personal milestone, celebration or achievement worth marking is a special experience for all concerned. We are regularly inspired by the stories we hear and by the creative process we are able to explore in order to create not just a memorable piece of jewellery, but a precious object and extension of our clients personality that will live on.
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